Shooting with Wayne Selden Jr, for his foundation unveiling was one of our favorite projects of 2023. It was an exciting challenge to feature the teamwork, mentorship, and community mindset that stand as central tenants of the foundation’s mission while keeping the scope of the visuals within the realm of the gym and the basketball court. We worked with Wayne throughout the process to hone in on the vision, look, and narration. Time constraints were a challenge but the whole crew found an incredible flow to stick to schedule and pull off all the required scenes. Special thanks to ATF Athletix for their generous contribution of shooting locations for the spot.

Production: 4th District

Client: Wayne Selden Jr Foundation

Director: Josh Pei

Director of Photography : Jacob Chang-Rascle

Cam Op: Aaron Hwang

1st AC: Noah Denis

AD: Annalee Durland-Jones

Post Production: Aaron Hwang

Color: Jacob Chang-Rascle

Talent: Wayne Selden Jr, Aaron Cooley, Anthony Selden, John Kallon

Location Manager: Pierre Sully

Location: ATF Athletix